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The Cream Ware was often decorated using a then new technique called Transfer Printing (widely used today), which was invented by John Saddler of Liverpool, who collaborated with Wedgwood from 1761 onwards.
In 1769, around the time of the rise of neo-classicism in europe, Wedgwood devised a new clay body, which was to be known as 'Black Etruscan' or 'Black Basalt' ware. This was a clay body made from a red iron-bearing clay with additions of manganese-dioxide, which gave it its black color. The formula rendered the clay quite hard and dense after firing and it was possible to give it a highly polished finish.